Doctor Move, a reputable removalist company, approached the Canberra Notice Board seeking innovative ways to enhance its online presence and reach a wider audience. The primary objective was to increase brand awareness, engage with the local community, and increase business for their removal and transport services. The collaboration aimed to leverage social media marketing strategies without resorting to paid Facebook ads.
Challenge
The challenge was to create a compelling social media presence that would resonate with the Canberra community and drive organic growth in engagement, reach, and page likes on Facebook.
Strategy
Canberra Notice Board developed a comprehensive social media marketing strategy for Doctor Move, emphasising community engagement, valuable content creation, and strategic posting. The critical components of the strategy included:
- Consistent posting to maintain audience engagement and visibility.
- Varied content types.
Results
The implemented strategies yielded remarkable results within a short timeframe of twenty-eight days:
- Facebook Reach Increase:
- Doctor Move experienced an impressive 45.9k% increase in Facebook reach.
- The content resonated well with the local audience, leading to widespread organic sharing and engagement.
- Page Visits Surge:
- Page visits on Doctor Move’s Facebook page saw a substantial increase of 400%.
- The combination of engaging content and community-focused posts contributed to the heightened interest in the company.
- Additional Page Likes:
- The strategy also boosted page likes, showcasing the growth in the Facebook community around Doctor Move.
- The increased likes indicated a growing audience interested in the company’s services.
Conclusion
The success of Doctor Move’s social media marketing campaign with the Canberra Notice Board exemplifies the power of community-centric strategies. By prioritising local content, Doctor Move saw a significant increase in reach and brand awareness. It strengthened its connection with the Canberra community.
This case study highlights the potential for organic growth through strategic social media marketing, proving that effective engagement and content creation can drive meaningful results without relying on paid advertising.
If you need to reach people in our region, there’s no better option than the Canberra Notice Board.
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